Agentic commerce is being built right now.
Adrien Naeem is an analyst, speaker and entrepreneur based in Paris. After more than 20 years across retail, e-commerce and technology, including the 2010 French launch of Demandware (now Salesforce Commerce Cloud), he focuses on agentic commerce: what AI agents that search, compare and buy on someone's behalf really change for brands, retailers and platforms.
Most of this site is in French. This page gives English-speaking visitors the essentials.
What he works on
CORE
A private, invitation-only club of practitioners exploring agentic commerce through demos and candid debate. No suits, no slides, no sales.
Page in FrenchLe Café de l'Agentique
A free, open meetup in Paris where brands, retailers, agencies and tech people talk about what they are actually testing. First edition: 13 October 2026.
Page in FrenchLe Café de l'E-Commerce
The weekly French-language podcast he has co-hosted with Laetitia Lamari since 2019, with more than 280 episodes.
Page in FrenchSALSA
A tool in development that explores whether online stores are accessible, understandable and usable by AI agents. No public version yet.
Page in French
Talks
Adrien is available for keynotes on agentic commerce and to moderate panels and debates. In July 2026 he moderated a customer round table on agentic commerce at a Salesforce event in Paris. He also reports from major retail events for his podcast and for The Recap.