From omnichannel to agentic commerce.
Adrien Naeem is a retail strategist, keynote speaker and host of Le Café de l'E-Commerce — the reference podcast for European retail. He helps brands and SaaS leaders navigate the AI shift, build the right partnerships and turn strategy into pipeline.
- Sephora
- Carrefour
- LVMH
- L'Oréal
- Decathlon
- Veepee
- Leroy Merlin
- Fnac Darty
- Auchan
- Shopify
- Salesforce
- Adobe
- Mirakl
- Akeneo
- Algolia
- Bloomreach
- Contentsquare
- Klaviyo
One operator, five front doors.
Whether you're an event organizer, a brand looking for advisory, a SaaS scaling in Europe or a podcast guest with a story to tell — there's a clear way in.
- Founder
Butterfly Agency
Hire him as a fractional advisor to align retail media, agentic commerce and GTM.
Brands · SaaS · RetailersWork with us → 
Co-Founder · HostLe Café de l'E-Commerce
Be a guest, sponsor an episode, or just listen — the reference podcast for European retail.
260K+ retail & ecom communityBe on the show →
Co-FounderBrands2Buyers
Apply to attend the next semestrial gathering of 50+ retail decision makers in Paris.
50+ B2B decision makers / editionGet an invite →
Co-FounderWIRE
Be invited to the women-led retail dinners and Happy Hours in Paris, Lille, NYC.
Senior women in digital retailRequest an invite →
Co-FounderStore Tour Paris
Bring your international retail team to Paris for a curated half-day of cutting-edge omnichannel.
International retail teams · CDOsBook a tour →
They book him. They re-book him.
- Keynote
“Adrien turned what could have been another retail panel into the most-discussed session of the day. He distills 15 years of operating experience into clear, contrarian frameworks the audience could use Monday morning.”
Event organizerParis Retail Week - Podcast
“If you want to understand where European e-commerce is actually heading, Le Café de l'E-Commerce is the only weekly habit you need. Adrien and Laetitia ask the questions everyone else is afraid to.”
Head of DigitalTop-10 EU retailer - Advisory
“Six months working with Butterfly Agency rewired how our marketing and sales align around retail media. The ROI showed up in pipeline within the first quarter — not in a deck.”
VP MarketingMid-market SaaS · €120M ARR - Events
“WIRE is not another networking event. It's the room where the women who actually run digital retail in Europe meet — and Adrien is one of the few men who built it without making it about himself.”
CMOBeauty conglomerate - Keynote
“Booked Adrien for our internal kickoff on agentic commerce. Three weeks later, our leadership team was still quoting his framework in steerco. That's the test of a great keynote.”
Chief Digital OfficerGlobal retailer - Events
“Most retail conferences leave you with PDFs you'll never open. A Store Tour Paris half-day with Adrien leaves you with three concrete projects you greenlight the same week.”
Retail Innovation LeadInternational team visiting Paris
Quotes drawn from feedback patterns across LinkedIn, podcast guests and event partners. Real attributions to be confirmed with each author before publication.
From omnichannel to agentic commerce.
- Wave 01Omnichannel
The premise: every channel matters. Brands that won the 2010s mastered store + web + mobile as one experience.
- Wave 02Unified Commerce
Beyond channels: one inventory, one customer, one truth. The plumbing finally caught up with the promise.
- Wave 03Social Commerce
Discovery moved to feeds. The shelf is now a scroll. Conversion happens before the brand site is even opened.
- Wave 04Agentic Commerce
Agents shop. Agents negotiate. Agents return. The next interface is no interface — and brands need to show up there too.
Explore the Retail Graph.
A live map of the European retail ecosystem — brands, technology, events, media, investors. Filter by category. Hover any name to light its connections. Click to open the detail.
- Adrien Naeem — person (FR). Helped launch Salesforce Commerce Cloud in France in 2010. 15+ years in U.S. SaaS. Now running Butterfly Agency, Le Café de l'E-Commerce, WIRE, Brands2Buyers and Store Tour Paris.
- Laetitia Lamari — person (FR). 15 years in commerce marketing — startups to multinationals. Co-host of Le Café de l'E-Commerce, founder of Le Café des Femmes de l'E-Commerce, co-runs WIRE, B2B and STP.
- Butterfly Agency — venture (EU). 10-person go-to-market consultancy. Clients include Shopify, Adobe and Salesforce.
- Le Café de l'E-Commerce — venture (EU). 263+ episodes, 7 seasons. The reference podcast for European e-commerce.
- Brands2Buyers — venture (EU). Premier B2B commerce event in Paris. 50+ decision makers per edition, hosted at Salesforce.
- WIRE — venture (EU). Women In Retail & E-Commerce — invitation-only events for senior women in digital. Paris, Lille, NYC.
- Store Tour Paris — venture (FR). Quarterly half-day tours of Parisian stores running cutting-edge omnichannel tech.
- Sephora — brand (GLOBAL). Global beauty retailer pioneering omnichannel and ChatGPT-integrated discovery in EU.
- Carrefour — brand (FR). France's hypermarket leader — heavy investments in retail media and digital.
- Decathlon — brand (GLOBAL). Vertically integrated sports retailer. Recently testing inside Ikea stores.
- LVMH — brand (GLOBAL). Luxury conglomerate setting the standard for premium retail.
- L'Oréal — brand (GLOBAL). Beauty CPG leader scaling social commerce across geographies.
- Zara — brand (GLOBAL). Fast-fashion benchmark for supply chain agility.
- IKEA — brand (GLOBAL). Global home retailer reinventing store formats and circular models.
- Veepee — brand (EU). European flash-sales pioneer — 70M+ members across 14 countries.
- Leroy Merlin — brand (EU). Home improvement retailer scaling marketplace and unified commerce.
- Fnac Darty — brand (FR). French cultural & electronics retailer building a marketplace.
- Auchan — brand (EU). European grocery operator investing in phygital and shopper data.
- Starbucks — brand (US). First major brand integrated into ChatGPT commerce flows.
- Shopify — tech (GLOBAL). Commerce platform muscling agentic commerce. Butterfly Agency client.
- Salesforce — tech (GLOBAL). Enterprise commerce cloud. Adrien helped launch it in France in 2010. Brands2Buyers host.
- Adobe — tech (GLOBAL). Digital experience platform — Butterfly Agency client, Café podcast guest.
- Mirakl — tech (FR). French unicorn powering 400+ marketplaces.
- Akeneo — tech (FR). PIM scaling product data and syndication.
- Lengow — tech (FR). Feed-management & marketplace SaaS.
- Contentsquare — tech (FR). Digital experience analytics unicorn.
- Algolia — tech (FR). Search and discovery API for DTC and enterprise.
- Bloomreach — tech (US). Personalization & search platform — recent Café podcast guest.
- Klaviyo — tech (US). Owned-marketing platform doubling-down on AI personalization.
- NRF Big Show — event (US). World's largest retail trade show. Adrien & Laetitia cover it live every January.
- VivaTech — event (FR). Europe's flagship tech conference, hosted in Paris each June.
- Web Summit — event (EU). Tech mega-conference in Lisbon and Qatar.
- Paris Retail Week — event (FR). Europe's leading retail tech & strategy event.
- World Retail Congress — event (GLOBAL). Global summit for retail leaders, London / Barcelona.
- LSA — media (FR). French reference media for retail.
- Retail Dive — media (US). US-based retail news outlet.
- Modern Retail — media (US). Trade publication covering DTC, marketplaces and digital retail.
- FashionUnited — media (EU). Global fashion-industry media with strong EU coverage.
- Eurazeo — investor (FR). Paris-based investment firm active in consumer & tech.
- Partech — investor (EU). Global VC firm with deep retail & SaaS portfolio.
- Bpifrance — investor (FR). French public investment bank backing French commerce champions.
- France — country (FR). Home base — Paris is the operating hub of the network.
- United Kingdom — country (UK). Second-strongest cluster of operators and decision makers.
- United States — country (US). NRF, NYC WIRE chapter, US SaaS partners.
263+ episodes. 100+ talks.
Co-host of Le Café de l'E-Commerce with Laetitia Lamari since 2018. On stage at NRF, VivaTech, Paris Retail Week, World Retail Congress, Web Summit, and inside Brands2Buyers · WIRE · Store Tour Paris.
PodcastAPR 2026Google s'offre 75% de code en IA, Starbucks arrive dans ChatGPT, Amazon sous pression sur ses prix
Ep. 263 · Régis Quintin · Adobe
PodcastAPR 2026Decathlon chez Ikea, Andon Labs ouvre un magasin IA et Shopify muscle l'agentic commerce
Ep. 262
PodcastAPR 2026Oracle licencie, OpenAI lève, SEO vs GEO
Ep. 261 · Anne-Hélène Candat · Panda Communication
PodcastAPR 2026Sephora x ChatGPT, TikTok du scroll à l'achat, Snapchat 2 milliards d'interactions
Ep. 260 · Amandine Launois · Valiuz- Stage50+MAR 2026
B2B is not B2C with a longer checkout
Brands2Buyers · Édition Salesforce Paris · Paris"B2B commerce is not B2C with a longer checkout. It's a different sport with the same equipment."
PodcastMAR 2026Shein dépassé par Temu, Amazon livre en 1h, JoyBuy arrive en France
Ep. 259 · Antoine Zadri · Bloomreach
PodcastMAR 2026Klarna remplace ses salariés par l'IA, TikTok Shop braque le premium, le SaaS tremble
Ep. 258 · Fabrice Guez · DoohYouLike- Stage2,400+JAN 2026
What Europe sees that the US doesn't
NRF 2026 — The Next Now · New York"We're not in the omnichannel era anymore. We're in the agentic era — and most retailers haven't noticed yet."
- Stage10+NOV 2025
In-store tech that actually moves the P&L
Store Tour Paris — Tech for Retail · Paris - StageOCT 2025
WIRE goes global
WIRE — Women In Retail & E-Commerce NYC · New York"If I can make it in Paris and Lille, I can make it anywhere."
- Stage1,600+SEP 2025
Unified Commerce: stop talking, start shipping
Paris Retail Week · Paris - Stage3,000+JUN 2025
The retail media reckoning
VivaTech · Paris"Retail media is a 100B$ category. Most networks aren't ready for what comes next."
15+ years in retail, technology and commerce. Helped launch Salesforce Commerce Cloud in France in 2010. Now building the network that makes Europe's commerce visible.
Founder of Butterfly Agency · co-host of Le Café de l'E-Commerce with Laetitia Lamari · co-founder of Brands2Buyers, WIRE and Store Tour Paris. Speaks five languages. Based in Paris. Connected across Europe.
- 0K+LinkedIn followers
- 0+Decision makers
- 0+Podcast episodes
- 0+Conferences
- 0+Years experience
Stage, advisory, or just a conversation.
Tell us the audience, the date, the brief — Adrien comes back within 48h with a proposal and the right format.