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Adrien NaeemBook Adrien
Retail · Commerce · Agentic AI

From omnichannel
to agentic commerce.

Adrien Naeem is a retail strategist, keynote speaker, and host of Le Café de l'E-Commerce, the reference podcast for European retail. He helps brands and SaaS leaders navigate the AI shift, build the right partnerships, and turn strategy into pipeline.

Book Adrien to speak
On stage at
NRF 2026
VivaTech
Paris Retail Week
World Retail Congress
Web Summit

20K people on LinkedIn. 1,500 European decision makers. 263 podcast episodes with 100 stages walked. All in 20 years.

Trusted by retail brands & SaaS at scale
  • Sephora
  • Carrefour
  • LVMH
  • L'Oréal
  • Decathlon
  • Veepee
  • Leroy Merlin
  • Fnac Darty
  • Auchan
  • Shopify
  • Salesforce
  • Adobe
  • Mirakl
  • Akeneo
  • Algolia
  • Bloomreach
  • Contentsquare
  • Klaviyo
Five ways to engage

One operator, five front doors.

Whether you're an event organizer, a brand looking for advisory, a SaaS scaling in Europe, or a podcast guest with a story to tell, there's a clear way in.

The arc of commerce

From omnichannel to agentic commerce.

  1. Wave 01
    Omnichannel

    The premise: every channel matters. Brands that won the 2010s mastered store + web + mobile as one experience.

  2. Wave 02
    Unified Commerce

    Beyond channels: one inventory, one customer, one truth. The plumbing finally caught up with the promise.

  3. Wave 03
    Social Commerce

    Discovery moved to feeds. The shelf is now a scroll. Conversion happens before the brand site is even opened.

  4. Wave 04
    Agentic Commerce

    Agents shop. Agents negotiate. Agents return. The next interface is no interface — and brands need to show up there too.

Signature

Explore the Retail Graph.

A live map of the European retail ecosystem: brands, technology, events, media, investors. Filter by category. Hover any name to light its connections. Click to open the detail.

Hover to highlight · Click a node to open
  • Adrien Naeem, person (FR). Helped launch Salesforce Commerce Cloud in France in 2010. 20+ years in U.S. SaaS and retail. Now running Butterfly Agency, Le Café de l'E-Commerce, WIRE, Brands2Buyers and Store Tour Paris.
  • Laetitia Lamari, person (FR). 15 years in commerce marketing — startups to multinationals. Co-host of Le Café de l'E-Commerce, founder of Le Café des Femmes de l'E-Commerce, co-runs WIRE, B2B and STP.
  • Butterfly Agency, venture (EU). 10-person go-to-market consultancy. Clients include Shopify, Adobe and Salesforce.
  • Le Café de l'E-Commerce, venture (EU). 263+ episodes, 7 seasons. The reference podcast for European e-commerce.
  • Brands2Buyers, venture (EU). Premier B2B commerce event in Paris. 50+ decision makers per edition, hosted at Salesforce.
  • WIRE, venture (EU). Women In Retail & E-Commerce — invitation-only events for senior women in digital. Paris, Lille, NYC.
  • Store Tour Paris, venture (FR). Quarterly half-day tours of Parisian stores running cutting-edge omnichannel tech.
  • Sephora, brand (GLOBAL). Global beauty retailer pioneering omnichannel and ChatGPT-integrated discovery in EU.
  • Carrefour, brand (FR). France's hypermarket leader — heavy investments in retail media and digital.
  • Decathlon, brand (GLOBAL). Vertically integrated sports retailer. Recently testing inside Ikea stores.
  • LVMH, brand (GLOBAL). Luxury conglomerate setting the standard for premium retail.
  • L'Oréal, brand (GLOBAL). Beauty CPG leader scaling social commerce across geographies.
  • Zara, brand (GLOBAL). Fast-fashion benchmark for supply chain agility.
  • IKEA, brand (GLOBAL). Global home retailer reinventing store formats and circular models.
  • Veepee, brand (EU). European flash-sales pioneer — 70M+ members across 14 countries.
  • Leroy Merlin, brand (EU). Home improvement retailer scaling marketplace and unified commerce.
  • Fnac Darty, brand (FR). French cultural & electronics retailer building a marketplace.
  • Auchan, brand (EU). European grocery operator investing in phygital and shopper data.
  • Starbucks, brand (US). First major brand integrated into ChatGPT commerce flows.
  • Shopify, tech (GLOBAL). Commerce platform muscling agentic commerce. Butterfly Agency client.
  • Salesforce, tech (GLOBAL). Enterprise commerce cloud. Adrien helped launch it in France in 2010. Brands2Buyers host.
  • Adobe, tech (GLOBAL). Digital experience platform — Butterfly Agency client, Café podcast guest.
  • Mirakl, tech (FR). French unicorn powering 400+ marketplaces.
  • Akeneo, tech (FR). PIM scaling product data and syndication.
  • Lengow, tech (FR). Feed-management & marketplace SaaS.
  • Contentsquare, tech (FR). Digital experience analytics unicorn.
  • Algolia, tech (FR). Search and discovery API for DTC and enterprise.
  • Bloomreach, tech (US). Personalization & search platform — recent Café podcast guest.
  • Klaviyo, tech (US). Owned-marketing platform doubling-down on AI personalization.
  • NRF Big Show, event (US). World's largest retail trade show. Adrien & Laetitia cover it live every January.
  • VivaTech, event (FR). Europe's flagship tech conference, hosted in Paris each June.
  • Web Summit, event (EU). Tech mega-conference in Lisbon and Qatar.
  • Paris Retail Week, event (FR). Europe's leading retail tech & strategy event.
  • World Retail Congress, event (GLOBAL). Global summit for retail leaders, London / Barcelona.
  • LSA, media (FR). French reference media for retail.
  • Retail Dive, media (US). US-based retail news outlet.
  • Modern Retail, media (US). Trade publication covering DTC, marketplaces and digital retail.
  • FashionUnited, media (EU). Global fashion-industry media with strong EU coverage.
  • Eurazeo, investor (FR). Paris-based investment firm active in consumer & tech.
  • Partech, investor (EU). Global VC firm with deep retail & SaaS portfolio.
  • Bpifrance, investor (FR). French public investment bank backing French commerce champions.
  • France, country (FR). Home base — Paris is the operating hub of the network.
  • United Kingdom, country (UK). Second-strongest cluster of operators and decision makers.
  • United States, country (US). NRF, NYC WIRE chapter, US SaaS partners.
Speaking · Podcast

263+ episodes. 100+ talks.

Co-host of Le Café de l'E-Commerce with Laetitia Lamari since 2018. On stage at NRF, VivaTech, Paris Retail Week, World Retail Congress, Web Summit, and inside Brands2Buyers · WIRE · Store Tour Paris.

  1. Google s'offre 75% de code en IA, Starbucks arrive dans ChatGPT, Amazon sous pression sur ses prix
    Podcast
    APR 2026

    Google s'offre 75% de code en IA, Starbucks arrive dans ChatGPT, Amazon sous pression sur ses prix

    Ep. 263 · Régis Quintin · Adobe
  2. Decathlon chez Ikea, Andon Labs ouvre un magasin IA et Shopify muscle l'agentic commerce
    Podcast
    APR 2026

    Decathlon chez Ikea, Andon Labs ouvre un magasin IA et Shopify muscle l'agentic commerce

    Ep. 262
  3. Oracle licencie, OpenAI lève, SEO vs GEO
    Podcast
    APR 2026

    Oracle licencie, OpenAI lève, SEO vs GEO

    Ep. 261 · Anne-Hélène Candat · Panda Communication
  4. Sephora x ChatGPT, TikTok du scroll à l'achat, Snapchat 2 milliards d'interactions
    Podcast
    APR 2026

    Sephora x ChatGPT, TikTok du scroll à l'achat, Snapchat 2 milliards d'interactions

    Ep. 260 · Amandine Launois · Valiuz
Adrien Naeem, Paris
Adrien Naeem · Paris
About

20+ years in retail, technology and commerce.

Helped launch Salesforce Commerce Cloud in France in 2010. Now building the network that makes Europe's commerce visible.

Founder of Butterfly Agency · co-host of Le Café de l'E-Commerce with Laetitia Lamari · co-founder of Brands2Buyers, WIRE and Store Tour Paris. Speaks five languages. Based in Paris. Connected across Europe.

Let's work together

Stage, advisory, or just a conversation.

Tell us the audience, the date, the brief. Adrien comes back within 48h with a proposal and the right format.

Book Adrien to speakSchedule a call
adrien@butterflyagency.ioLinkedInLe Café de l'E-Commerce