Adrien Naeem is an e-commerce and retail expert, GTM advisor for technology companies, international keynote speaker, entrepreneur, and creator of the largest enterprise e-commerce community in France. Based in Paris, he speaks five languages and has 20+ years of experience in retail, technology and commerce.

Adrien is best known as the co-host of Le Café de l'E-Commerce — the reference podcast for European retail, with 278+ weekly episodes — and as founder of Butterfly Agency, the go-to-market consultancy advising Shopify, Adobe, Salesforce and the brands rebuilding around them. He has been on stage at NRF, VivaTech, Paris Retail Week, World Retail Congress and Web Summit.

Adrien helped launch Salesforce Commerce Cloud in France in 2010 and spent 20+ years inside U.S. SaaS and retail organizations. Today he leads Butterfly Agency, which he founded, and is the founder of CORE, a private club for retail and e-commerce tech operators. With Laetitia Lamari he co-founded Le Café de l'E-Commerce, The Recap, Brands2Buyers, WIRE (Women In Retail & E-Commerce) and Store Tour Paris. Butterfly clients include Shopify, Adobe and Salesforce; advisory work spans Sephora, Carrefour, LVMH and L'Oréal.

Butterfly Agency is a 10-person go-to-market consultancy founded by Adrien Naeem. It helps technology platforms (Shopify, Adobe, Salesforce) and consumer brands navigate retail media, omnichannel, agentic commerce and B2B commerce. The mandate is turning strategy into pipeline, not slide decks.

Le Café de l'E-Commerce is the reference podcast for European e-commerce — 278+ weekly episodes across 7 seasons, co-hosted by Adrien Naeem and Laetitia Lamari since 2019. It also powers the largest French e-commerce WhatsApp community, gathering retail and e-commerce decision-makers in France and across Europe.

Adrien speaks about the agent shift and what it changes for any organisation, plus omnichannel retail, retail media, agentic commerce, AI in commerce, B2B commerce and European retail strategy. His keynotes are contrarian, data-driven, and aimed at decision-makers who need to act on Monday morning, not just take notes.

Agentic AI describes software agents that act on a goal rather than wait for clicks: they search, compare, negotiate, buy, escalate and follow up on a person's behalf. Agentic commerce is that shift applied to buying and selling, where the agent, not the shopper, becomes the one browsing your catalogue. The underlying change is not retail-specific: the same agents are reshaping support, sourcing, sales and internal operations in every sector.

Yes. Commerce is where AI agents arrived first and hit hardest, which is why most of Adrien's public work sits there, but nothing about an agent is retail-specific. He takes engagements in any sector: agent strategy and roadmaps, agent-readiness reviews, executive workshops and keynotes. If your business is trying to work out what agents change for it, retail or not, email adrien@butterflyagency.io.

Yes. Adrien helped launch Salesforce Commerce Cloud in France in 2010 and has 20+ years of experience around the platform — from rollout to retail enablement. Salesforce is also a client of Butterfly Agency and the host venue for Brands2Buyers events in Paris.

Email adrien@butterflyagency.io with the audience, date and brief. Adrien comes back within 48 hours with a proposal and the right format — keynote, fireside, workshop or panel. He has spoken at NRF, VivaTech, Paris Retail Week, World Retail Congress and Web Summit, and works in English, French, Spanish, Italian and Polish.