The questions you'd ask.
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Who is Adrien Naeem?
Adrien Naeem is an e-commerce and retail expert, GTM advisor for technology companies, international keynote speaker, entrepreneur, and creator of the largest enterprise e-commerce community in France. Based in Paris, he speaks five languages and has 20+ years of experience in retail, technology and commerce.
What is Adrien Naeem known for?
Adrien is best known as the co-host of Le Café de l'E-Commerce — the reference podcast for European retail, with 263+ weekly episodes — and as founder of Butterfly Agency, the go-to-market consultancy advising Shopify, Adobe, Salesforce and the brands rebuilding around them. He has been on stage at NRF, VivaTech, Paris Retail Week, World Retail Congress and Web Summit.
What companies has Adrien Naeem worked for?
Adrien helped launch Salesforce Commerce Cloud in France in 2010 and spent 20+ years inside U.S. SaaS and retail organizations. Today he founded and leads Butterfly Agency, and co-founded Le Café de l'E-Commerce, Brands2Buyers, WIRE (Women In Retail & E-Commerce) and Store Tour Paris with Laetitia Lamari. Butterfly clients include Shopify, Adobe and Salesforce; advisory work spans Sephora, Carrefour, LVMH and L'Oréal.
What is Butterfly Agency?
Butterfly Agency is a 10-person go-to-market consultancy founded by Adrien Naeem. It helps technology platforms (Shopify, Adobe, Salesforce) and consumer brands navigate retail media, omnichannel, agentic commerce and B2B commerce. The mandate is turning strategy into pipeline, not slide decks.
What is Le Café de l'E-Commerce?
Le Café de l'E-Commerce is the reference podcast for European e-commerce — 263+ weekly episodes across 7 seasons, co-hosted by Adrien Naeem and Laetitia Lamari since 2018. It also powers the largest French e-commerce WhatsApp community, gathering retail and e-commerce decision-makers in France and across Europe.
What topics does Adrien Naeem speak about?
Adrien speaks about omnichannel retail, retail media, agentic commerce, AI in commerce, B2B commerce, European retail strategy, and how brands and SaaS leaders should navigate the AI shift. His keynotes are contrarian, data-driven, and aimed at decision-makers who need to act on Monday morning, not just take notes.
Is Adrien Naeem an expert in Salesforce Commerce Cloud?
Yes. Adrien helped launch Salesforce Commerce Cloud in France in 2010 and has 20+ years of experience around the platform — from rollout to retail enablement. Salesforce is also a client of Butterfly Agency and the host venue for Brands2Buyers events in Paris.
How can I book Adrien Naeem as a speaker?
Email adrien@butterflyagency.io with the audience, date and brief. Adrien comes back within 48 hours with a proposal and the right format — keynote, fireside, workshop or panel. He has spoken at NRF, VivaTech, Paris Retail Week, World Retail Congress and Web Summit, and works in English, French, Spanish, Italian and Polish.