20+ years in retail, technology and commerce.
Adrien Naeem is an e-commerce and retail expert, GTM advisor for technology companies, international keynote speaker, entrepreneur, and creator of the largest enterprise e-commerce community in France. Based in Paris. Speaks English, French, Spanish, Italian and Polish.
Salesforce Commerce Cloud & early career
Adrien helped launch Salesforce Commerce Cloud (then Demandware) in France in 2010 — one of the early enterprise e-commerce platforms to reach the French market. That rollout anchored the next 20+ years around one bet: European retail would be won by the operators who understood U.S. SaaS.
Since then, he has worked continuously at the intersection of retail, e-commerce and platform technology — first inside SaaS, then as an operator, now as an advisor and community builder.
Butterfly Agency
Butterfly Agency is a 10-person go-to-market consultancy Adrien founded to help technology platforms and consumer brands turn strategy into pipeline. Clients include Shopify, Adobe and Salesforce.
The mandate: navigate retail media, omnichannel, agentic commerce and B2B commerce for teams that need to ship, not for teams that need another slide deck.
Le Café de l'E-Commerce
Since 2018, Adrien co-hosts Le Café de l'E-Commerce with Laetitia Lamari. The show has grown into the reference podcast for European e-commerce — 263+ weekly episodes across 7 seasons, plus the largest French e-commerce community on WhatsApp.
The Café is also the first independent media entirely dedicated to French e-commerce. About the podcast →
Speaking engagements
Adrien speaks about omnichannel, retail media, agentic commerce, AI in commerce, B2B commerce and European retail strategy. His keynotes are contrarian, data-driven, and written for decision-makers who need to act on Monday morning.
Regular appearances at NRF, VivaTech, Paris Retail Week, World Retail Congress and Web Summit.
Ventures & community
Alongside Le Café de l'E-Commerce, Adrien co-founded (with Laetitia Lamari) four other invitation-only ventures serving the European retail decision-maker community:
- Brands2Buyers — the premier B2B commerce event in Paris, semi-annual, hosted at Salesforce Paris. 50+ senior decision-makers per edition.
- WIRE (Women In Retail & E-Commerce) — invitation-only Happy Hours, dinners and NRF specials in Paris, Lille and NYC.
- Store Tour Paris — quarterly half-day tours of Parisian stores running cutting-edge omnichannel tech, for international CDOs and retail teams.
Book Adrien to speak.
Tell us the audience, the date, the brief. Adrien comes back within 48 hours with a proposal and the right format.
adrien@butterflyagency.io