20+ years in retail, technology and commerce.
Adrien Naeem is an e-commerce and retail expert, GTM advisor for technology companies, international keynote speaker, entrepreneur, and creator of the largest enterprise e-commerce community in France. Based in Paris. Speaks English, French, Spanish, Italian and Polish.
Commerce is where AI agents arrived first and hit hardest, which is where most of his public work sits. The work itself is not retail-specific: he advises organisations in any sector on what the shift to AI agents changes for them.
Salesforce Commerce Cloud & early career
Adrien helped launch Salesforce Commerce Cloud (then Demandware) in France in 2010 — one of the early enterprise e-commerce platforms to reach the French market. That rollout anchored the next 20+ years around one bet: European retail would be won by the operators who understood U.S. SaaS.
Since then, he has worked continuously at the intersection of retail, e-commerce and platform technology — first inside SaaS, then as an operator, now as an advisor and community builder.
Butterfly Agency
Butterfly Agency is a 10-person go-to-market consultancy Adrien founded to help technology platforms and consumer brands turn strategy into pipeline. Clients include Shopify, Adobe and Salesforce.
The mandate: navigate retail media, omnichannel, agentic commerce and B2B commerce for teams that need to ship, not for teams that need another slide deck.
Le Café de l'E-Commerce
Since 2019, Adrien co-hosts Le Café de l'E-Commerce with Laetitia Lamari. The show has grown into the reference podcast for European e-commerce — 278+ weekly episodes across 7 seasons, plus the largest French e-commerce community on WhatsApp.
The Café is also the first independent media entirely dedicated to French e-commerce. About the podcast →
Speaking engagements
Adrien speaks about the agent shift and what it changes for any organisation, plus omnichannel, retail media, agentic commerce, AI in commerce, B2B commerce and European retail strategy. His keynotes are contrarian, data-driven, and written for decision-makers who need to act on Monday morning.
Regular appearances at NRF, VivaTech, Paris Retail Week, World Retail Congress and Web Summit.
Ventures & community
Alongside Le Café de l'E-Commerce, Adrien co-founded four more ventures with Laetitia Lamari, and founded a fifth on his own. All of them serve the European retail decision-maker community:
- Brands2Buyers: the premier B2B commerce event in Paris, semi-annual, hosted at Salesforce Paris. 50+ senior decision-makers per edition.
- WIRE (Women In Retail & E-Commerce): invitation-only Happy Hours, dinners and NRF specials in Paris, Lille and NYC.
- Store Tour Paris: quarterly half-day tours of Parisian stores running cutting-edge omnichannel tech, for international CDOs and retail teams.
- The Recap: a format co-created with Laetitia. They attend the big retail and e-commerce events and debrief them for the teams who could not go, through LinkedIn lives, dinners and store tours.
- CORE (Club of Retail & E-Commerce), which he founded: a private, cooptation-only club where the architects and operators who ship commerce at scale compare stacks. No slides, no sponsors, no sales.
Book Adrien to speak.
Tell us the audience, the date, the brief. Adrien comes back within 48 hours with a proposal and the right format.
adrien@butterflyagency.io