Keynotes, panels & fireside chats.
Adrien Naeem has walked 100+ stages across Europe and the US. Below: a selection of recent talks (audience & topic where confirmed), followed by the keynote themes he covers today.
On stage
- Mar 31, 2026Brands2Buyers · Édition Salesforce ParisParis, FR · 50 attendees"B2B is not B2C with a longer checkout"
B2B commerce is not B2C with a longer checkout. It's a different sport with the same equipment.
- Jan 12, 2026NRF 2026 — The Next NowNew York, US · 2,400 attendees"What Europe sees that the US doesn't"
We're not in the omnichannel era anymore. We're in the agentic era — and most retailers haven't noticed yet.
- Nov 27, 2025Store Tour Paris — Tech for RetailParis, FR · 10 attendees"In-store tech that actually moves the P&L"
- Oct 1, 2025WIRE — Women In Retail & E-Commerce NYCNew York, US"WIRE goes global"
If I can make it in Paris and Lille, I can make it anywhere.
- Sep 17, 2025Paris Retail WeekParis, FR · 1,600 attendees"Unified Commerce: stop talking, start shipping"
- Jun 13, 2025VivaTechParis, FR · 3,000 attendees"The retail media reckoning"
Retail media is a 100B$ category. Most networks aren't ready for what comes next.
- Feb 6, 2025Brands2Buyers — 1st editionParis, FR · 50 attendees"From annual to semiannual — why B2B can't wait"
- Apr 18, 2024World Retail CongressLondon, UK · 1,100 attendees"The European retail operating system"
What Adrien talks about.
Agentic Commerce
How agents change discovery, negotiation and returns — and what brands must do now to show up in the next interface (which has no interface).
Retail Media
The $100B category most retailers still treat like ad ops. What EU networks get right, what US benchmarks miss, and how to scale beyond onsite.
Unified & Omnichannel Commerce
Beyond channels: one inventory, one customer, one truth. Practical patterns from the operators who actually shipped it.
AI in Commerce
Where AI compounds vs. where it just automates the wrong thing. Frameworks for prioritizing AI investment across merchandising, service and content.
B2B Commerce
B2B is not B2C with a longer checkout. What Salesforce, Mirakl and the top EU platforms are shipping — and why B2B teams need their own playbook.
Book Adrien for your event.
Tell us the audience, the date, the brief. Adrien comes back within 48 hours with a proposal and the right format — keynote, fireside, workshop or panel.