Seven properties. One ecosystem.
Adrien Naeem founded Butterfly Agency and CORE, and co-founded five community ventures with Laetitia Lamari: Le Café de l'E-Commerce, The Recap, Brands2Buyers, WIRE and Store Tour Paris. Each one is an entry-point to work with him.
Butterfly Agency
A go-to-market consultancy turned community. 10 strategists serving Shopify, Adobe, Salesforce and the brands rebuilding around them.
- Go-to-market consultancy grown to 10 people
- Clients include Shopify, Adobe and Salesforce
- Strategy across omnichannel, retail media, agentic commerce
CORE
Club of Retail & E-Commerce: a private, cooptation-only club where the architects and operators who ship commerce at scale compare stacks, hacks and failures. No slides, no sales, no sponsors.
- Club of Retail & E-Commerce, private and cooptation-only
- Around 40 seats per edition, in Paris
- Live demo, architecture review, Q&A. No slides, no sponsors
Le Café de l'E-Commerce
The reference podcast for European e-commerce: 278 weekly episodes co-hosted with Laetitia Lamari, plus the largest French ecom community on WhatsApp.
- 278+ episodes, 7 seasons, weekly
- First independent media on French e-commerce
- Largest French ecom WhatsApp community
The Recap
A format co-created with Laetitia Lamari: they attend the big retail and e-commerce events and bring back a clear, structured debrief for the teams who could not be there.
- Debriefs of the major retail and e-commerce events
- Formats: LinkedIn lives, dinners and store tours
- Replays include NRF NYC 2026 and Shoptalk Luxe
Brands2Buyers
The premier B2B commerce event in France: 50 senior decision makers per edition, conferences, sessions, networking, hosted at Salesforce Paris.
- The premier B2B commerce event in Paris
- Semi-annual, hosted at Salesforce Paris
- From annual to semiannual on demand
WIRE
Women In Retail & E-Commerce: exceptional invitation-only events for influential women in digital. Happy Hours, NRF special dinners, gatherings in Paris, Lille and NYC.
- Invitation-only events for women in digital
- Quarterly: Happy Hours, Dinners, NRF Specials
- Paris · Lille · NYC editions
Store Tour Paris
Half-day curated tours of Parisian stores equipped with cutting-edge omnichannel tech, for international retail decision makers — every quarter, every theme.
- Quarterly half-day tours in Parisian stores
- Themed editions (Tech for Retail, etc.)
- Decision-maker delegations from US, UK, Asia
Not sure which door?
Email Adrien directly. He'll route you to the right venture, the right event, or the right partner.