Five properties. One ecosystem.
Adrien Naeem founded Butterfly Agency and co-founded — with Laetitia Lamari — four community ventures serving European retail decision-makers: Le Café de l'E-Commerce, Brands2Buyers, WIRE and Store Tour Paris. Each one is an entry-point to work with him.
Butterfly Agency
A go-to-market consultancy turned community. 10 strategists serving Shopify, Adobe, Salesforce and the brands rebuilding around them.
- Go-to-market consultancy grown to 10 people
- Clients include Shopify, Adobe and Salesforce
- Strategy across omnichannel, retail media, agentic commerce
Le Café de l'E-Commerce
The reference podcast for European e-commerce: 263 weekly episodes co-hosted with Laetitia Lamari, plus the largest French ecom community on WhatsApp.
- 263+ episodes, 7 seasons, weekly
- First independent media on French e-commerce
- Largest French ecom WhatsApp community
Brands2Buyers
The premier B2B commerce event in France: 50 senior decision makers per edition, conferences, sessions, networking, hosted at Salesforce Paris.
- The premier B2B commerce event in Paris
- Semi-annual, hosted at Salesforce Paris
- From annual to semiannual on demand
WIRE
Women In Retail & E-Commerce: exceptional invitation-only events for influential women in digital. Happy Hours, NRF special dinners, gatherings in Paris, Lille and NYC.
- Invitation-only events for women in digital
- Quarterly: Happy Hours, Dinners, NRF Specials
- Paris · Lille · NYC editions
Store Tour Paris
Half-day curated tours of Parisian stores equipped with cutting-edge omnichannel tech, for international retail decision makers — every quarter, every theme.
- Quarterly half-day tours in Parisian stores
- Themed editions (Tech for Retail, etc.)
- Decision-maker delegations from US, UK, Asia
Not sure which door?
Email Adrien directly. He'll route you to the right venture, the right event, or the right partner.